El next iPhone 18 Pro It's shaping up to be one of the most anticipated releases of the year, but also the most expensive in Apple's history. Analysts from various firms agree that the starting price could be around $1.299, and even reach $1.399 for higher configurations. The main reason: the cost of RAM and storage has skyrocketed due to the demand for artificial intelligence components.
However, Apple has not officially confirmed Neither the price nor the device's features have been revealed. What the company has acknowledged is that the increased cost of memory is unsustainable and that it will have to pass some of that cost on to the consumer. In Spain, Mac and iPad prices have already risen, and all indications are that the iPhone 18 Pro will follow suit, although the direct conversion from dollars to euros is not automatic and the price could be above €1.300.
Price increase confirmed by analysts
GF Securities analyst Jeff Pu is the latest to join the predictions: iPhone 18 Pro and Pro Max They could cost between $250 and $300 more than their predecessors. This figure coincides with previous estimates from IDC and the Wall Street Journal, which already predicted an increase of up to $200. According to Pu, the reason lies in the 2-nanometer manufacturing process of the A20 Pro chip and the price of the memory.
According to TechInsights, the 12 GB of RAM planned The components for the iPhone 18 Pro would cost Apple around $145, compared to $39 for the previous model. The 256GB storage option would increase from $13 to $51. This raises the total production cost to approximately $726, 25% more than the $582 of the iPhone 17 Pro. To maintain a 44% gross margin, Apple would need to sell the device for $1.299 or more.
Battery and camera: the big improvements
La battery duration This will be one of the strongest points of this generation. Leaked regulatory documents indicate that the iPhone 18 Pro will have a 4.288 mAh battery in its eSIM version, while the Pro Max will reach 5.567 mAh, significantly surpassing the 5.088 mAh of the previous model. This is further enhanced by the efficiency of the 2-nanometer A20 chip and the LTPO+ display, which adaptively adjusts brightness to save energy.
In the photographic section, the The iPhone 18 Pro will incorporate a variable aperture The main lens features a new sensor, something not seen on an iPhone for years. This function will allow users to control the amount of light entering the camera based on lighting conditions, improving depth of field and image quality in low-light environments. The telephoto camera will also have a wider aperture, and the rear module will be 2 mm thicker to accommodate the new sensors. Mark Gurman of Bloomberg calls it “the biggest leap in camera hardware in years.”
Design and display: Smaller Dynamic Island
El Dynamic Island will be reduced by 35%. Compared to the current model, it will go from 20,7 mm to 13,5 mm in width, according to leaker Ice Universe. This will allow for a cleaner visual experience without sacrificing functionality. The back will abandon the two-tone design of the iPhone 17 Pro in favor of a uniform glass and aluminum finish, and further improvements are expected. new colors like cherry redlight blue and silver.
The screens will retain their 6,3 and 6,9 inch sizes. These are the Pro and Pro Max models, but with LTPO+ technology for improved energy efficiency. The device will be slightly thicker (0,25 mm) and weigh about 7 grams more, due to the larger battery capacity. Additionally, Apple's C2 modem will debut in these models, although the US market will retain Qualcomm's modem for 5G mmWave compatibility.
Staggered launch strategy
For the first time, Apple will separate the launch of its iPhonesAccording to Bloomberg and other sources, only the iPhone 18 Pro, iPhone 18 Pro Max, and the highly anticipated foldable iPhone Ultra will be unveiled in September 2026. The standard models (iPhone 18, iPhone Air 2, and iPhone 18e) will arrive in the spring of 2027. This decision stems from a shortage of memory components and the need to avoid saturating the market with six devices simultaneously.
El iPhone Ultra, with an estimated price of $2.500It will compete directly with the Pro Max, but will lack a telephoto lens and will have a 48MP dual camera. For those looking for a durable device with the best photographic capabilities, the iPhone 18 Pro Max remains the most balanced option, with a starting price in Spain that could be around €1.469.
However, the recommendation for anyone thinking of upgrading their mobile phone is to wait until September. iPhone 18 Pro promises significant advancements Battery, camera, and performance are all factors to consider, and knowing the actual price and AI features will help you make an informed decision. The price increase is a given, but Apple hasn't said its final word yet.
