iPad sells more than Android tablets

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Although fewer tablets are being consumed than several years ago, iPads continue to be the sales kings of the sector as published by IDC. And it seems that users know how to value above all the combination of hardware and software designed specifically by Apple, which allow a fluid and problem-free user experience, in addition to the robustness of the product.

But if you are curious to know why fewer tablets are being sold and specifically, what makes the iPad the best-selling tablet in the world, we invite you to join us throughout this post where we will explain it in detail.

When did tablet consumption begin to fall?

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The decline in tablet consumption was evident from the mid-2010s, after a period of rapid initial growth where they went from being a novelty that everyone wanted, to something more everyday and standardized.

According to data from market research companies such as IDC and Gartner, Tablet sales began to decline from 2015. For example, in the first quarter of 2015, global tablet sales fell 6% compared to the same period a year earlier, according to IDC.

Companies such as Apple, Samsung and other large tablet manufacturers reported a decline in tablet sales or shipment growth starting in the mid-2010s, consistent with data from these consulting firms.

Market saturation

As more people purchased tablets in the early years of their availability, the market became saturated, meaning that most consumers already had one and saw no need to upgrade or acquire another.

Many users already had a tablet that seemed to have a long-term amortization period and that was not enough to consume multimedia content, so it was not necessary to purchase new tablets and that slowed down the purchase of them.

Smartphone competition

Smartphones with larger screens, known as “phablets,” became more popular. These devices oroffered users the functionality of a tablet in a more compact and portable format, which reduced the need to have both devices.

Examples of those are the Samsung Galaxy Note to Huawei Ascend, which were relatively inexpensive terminals compared to buying a mobile phone and a tablet, which offered large screen sizes with similar functionalities.

Change in consumer preferences

Consumers began to prefer hybrid devices, such as 2-in-1 or convertible laptops, which offered the versatility of a tablet along with the functionality of a traditional laptop.

And here we have a great “guilty", called Microsoft, with the launch of the Surface. Although the first generation in its normal version was a mistake (with a horrendous Windows RT that curiously was a pioneer in the conception of desktop operating systems for ARM, something that currently happens with computers with M3 processors, for example), The Pro versions offered a laptop fused with a Tablet that broke the mold of 2-in-1 devices of the time, creating a new category of devices that were more versatile than tablets.

Specific uses and redefinition of sizes

Although overall tablet consumption decreased, certain segments continued to demand these devices, such as the educational and business sector, where tablets are still widely used for teaching, presentations or in the case of salespeople who need to display their catalog visually using a mobile connection.

Another big change that began to occur with the decline of tablets is related to size. At first, the predominant size of tablets was 7-8 inches and this made sense, because mobile phones were on average 3.5 inches.

But with the arrival of phablets and mobile phones that were close to 6 inches, this type of tablet no longer made sense, so The market gradually evolved to 16:9 format devices that were around 10 inches, more similar to laptop screens and aimed at multimedia consumption and work.

Why do iPads sell more than Android tablets?

specific uses of the iPad

The aeronautical sector has specific apps for iPad that provide a lot of value

Although Apple also suffered the drop in tablet sales since 2015, it is true that there is something that the apple company knows how to do very well: stand out from the competition. And the big difference between an iPad and any Android Tablet is precisely being an iPad, with all the Apple products and services associated with them.

The Apple ecosystem: a differentiating factor

iPads are integrated into the Apple ecosystem, which means that they easily sync with other brand devices such as iPhones, MacBooks and Apple Watch, creating a much more cohesive and usable user experience for the user, who begins to see their iPad as an extension of their Macbook, therefore For example, and this is something that at that time was not even in the deepest dreams of Android.

Long useful life periods

In addition, Apple offers regular software updates for its devices over a long period of time, including iPads, which ensures that users have access to the latest features and security improvements, along with a long term of official repairability from technical support itself, making these devices perceived as having more value than Android Tablets. And even if they are obsolete, iPads can have a long life with second alternative uses That are interesting.

Catalog of quality apps with many exclusivities

And if we focus on the third differentiating asset, it is in the programs themselves. Apple has opted with the App Store to certify high-quality programs that are fully prepared for the iPad, in addition to having thesupport of exclusivities highly focused on specific activity sectors, which makes having an iPad a very important tool for designers, artists or restaurateurs, for example, thanks to the dedicated software catalog that exists only on iOS.

In which countries are the most iPads sold?

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Traditionally, iPads sell more where Apple is stronger as a brand. For example, United States It is one of the historical strongholds of iPad sales due to the large base of followers and the implementation of the sales networks that Apple has in the country.

Another big market is China, where Apple products are very popular since they not only imply being great products, but also evoke airs of modernity and similarity to Western society, so Being an iPad user shows an economic and social status important for China's technology users.

iPads are also strong in Japan, United Kingdom o German They are other countries that also feel great affinity for the iPad compared to the competition and that are markets where the Apple tablet is most established in the world.


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