For a few hours, Apple's online store in the United States displayed a anomalous price of $29 for the 4-pack AirTagThe same price as a single unit. The slip-up triggered a flood of orders from those who realized it in time.
The incident It was not replicated in Spain or the rest of Europewhere the four-pack maintained its usual retail price. Even so, the story has spread like wildfire on social media and in specialized media due to the exceptional nature of the case.
What was seen and how it was detected
Several deals and technology websites warned that the A four-pack of AirTags was listed at $29 On Apple.com (US), the price was impossible, being the same as that of a single AirTag. Interestingly, if engraving was added, the price increased. It was back to the usual $99., which betrayed the flaw.
Historically, in third-party stores in the US, the multipack has sometimes dropped to $60-$70 rangeBut never so low. The error was limited to the US market and was not observed in other regions that were reviewed.
Delivery estimates began to shift towards late November and early December, a clear indication of the number of orders that were attempted to be processed during the window of the failure.
Price correction and what happened to the orders
Early in the morning (approx. 7:02 am PT), Apple reset the RRP of the four-pack to $99 on their website, closing the door to new purchases at the wrong price.
Shortly afterwards, as morning approached (12:01 pm PT), began the cancellations of many orders made at $29. Even so, there were users who were able to pick up the product in store or received it by courier if their order was processed quickly.
Some customers reported that the system updated the order price to $99 Following the settlement, Apple's US sales policy states that the company reserves the right to correct pricing errors at any time to reject or limit orders, something in accordance with what happened.
Impact for users in Spain and Europe
In Apple stores in the European Union The incorrect price was not displayedTherefore, the episode had a purely American scope. Those who purchase from Europe in the US store may be subject to the trading conditions of that market, with the risk of annulment when the error is obvious.
To give you an idea, the four-pack in Spain remains at its official RRP range, and Real discounts in Europe usually come from third parties.Not from Apple, which rarely adjusts hardware prices outside of very specific promotions.
And now, what about AirTag 2?
In parallel to this episode, the following have circulated Rumors about a second generation of AirTag with improvements in range, accuracy, and tamper resistance. However, none of this is related With the price drop, and so far, Apple has not announced any official updates.
After a noticeable but brief error, the The price returned to normal. And a significant portion of orders were cancelled, although some were salvaged through in-store pickup or express shipping. In any case, for users in Spain and Europe, It was an incident located in the U.S. which illustrates how manufacturers manage these types of isolated failures.