Apple has officially set a date for its first major event of the year: the March 4. A very unusual event will be held, conceived not as a classic keynote but as a “special Apple Experience” Spread across three cities: New York, London, and Shanghai. Far from the traditional format from Apple Park, the company is opting this time for small, in-person meetings with the press.
The invitations sent to leading technology and general interest media outlets confirm that The main meeting will take place in New Yorkwith parallel sessions in London and Shanghai. For those following current events from Spain and the rest of Europe, the key event will be the one held in the British capital, which will set the news pace in our time zone.
A different format: “special Apple Experience” in three cities
Instead of referring to it as a keynote or “special event,” Apple has chosen to describe this event as a “Special Apple Experience”That nuance points to an approach focused on in-person demonstrations behind closed doors for selected journalists, leaving behind the typical streaming spectacle that the company has accustomed us to.
The invitations mention New York, London and Shanghai as simultaneous venues, so the announcement will have a truly global reach. In each city, the media are expected to be able to Try out the new devices in person, with more intimate sessions than a massive presentation with thousands of attendees and live broadcast.
This approach suggests that, at the moment the “experience” starts in each location, Apple It will simultaneously publish press releases and product descriptions on its websiteso that the general public can learn about the new features without the need for a traditional keynote. It is also likely that short promotional videos will be released on official channels, but There is no confirmation of a main streaming video..
Another detail that hasn't gone unnoticed is the invitation design: the silhouette of the apple appears in shades of light green, blue and yellowThese color combinations align with recent leaks about a possible low-cost MacBook that Apple had been testing precisely on those finishes, according to journalist Mark Gurman.
Date and times of the Apple event on March 4th in Spain and Europe
The company has scheduled the presentation for the March 4.with different times depending on the city. The meeting is scheduled for 9:00 AM in New York, which translates into the 14:00 PM in London and 15:00 in Spain (peninsular time). Some sources have also mentioned the 19:00 PM slot for Spain, but the most common time for European matches is mid-afternoon.
This choice deviates from the usual 19:00 PM in Spain that Apple typically uses when broadcasting from California. In this case, everything seems adapted to the time zone of the US East Coast, which makes sense if The core of the event will be in New York and the other venues will follow the same schedule.
While the journalists are testing the devices in the demonstration roomsApple will be updating its official website with all the technical details: models, features, prices, and release dates. A coordinated series of announcements is expected on the company's website and in its international press room, so that information reaches users in Spain and the rest of Europe almost in real time.
Meanwhile, specialized European media outlets—including several Spanish ones—have announced that they will offer Minute-by-minute coverage from Londonwith first impressions of the products Apple has prepared. In the absence of an open live stream, these reports will become the main way to follow the event from our country.
The timing doesn't seem accidental: March 4th practically coincides with the final days of Mobile World Congress de BarcelonaThe world's largest mobile phone trade show, held from March 2nd to 5th, is a major event for Apple. Apple never officially attends MWC, but scheduling its "special experience" during those dates allows it to... to place themselves at the center of the technological conversation just when the sector is most attentive to new developments.
MacBook and Mac range: top contenders to star in the event
Most analysts agree that March 4th will be a particularly important day for the MacBook rangeThere has been talk for months about a deep laptop overhaul Apple, which would combine the arrival of new chips with the introduction of a more affordable model to expand the user base.
On one hand, various leaks point to new MacBook Pro with processors M5 Pro and M5 MaxThese chips would represent the next iteration of Apple Silicon for professional users, with improvements in CPU and GPU power, optimized power consumption, and a most advanced neural processing unit designed for artificial intelligence tasks executed locally.
Everything indicates that The exterior design of the MacBook Pro will remain largely unchanged.It will have the same screen format, similar ports, and a chassis virtually identical to the current model. The big difference would be internal, with performance and battery life improvements that would allow it to handle heavier workflows, from 4K and 8K video editing to 3D projects or complex application development.
Aside from the professional range, one of the most talked-about products is a low-cost MacBook with A18 Pro chipThis model would use a processor derived from those Apple uses in the iPhone, adapted for a laptop, with the aim of offering a more affordable computer than the MacBook Air and geared towards students, SMEs and users who need a lightweight computer for everyday tasks.
The available information speaks of a a slightly more compact laptop than the MacBook Air, with an international price that could range similar to the 799-899 dollarsIn addition to the cost, it is also expected to stand out for its bright colors in yellow, light green and blue, in line with the tones present in the invitation sent to the media.
Alongside these laptops, Apple is reportedly eyeing the update of its Studio Display and Pro Display professional displayswhich have remained largely unchanged for years. Improvements could come in the form of more advanced panels, better color management, and tighter integration with the new M5 chips and the artificial intelligence capabilities that the company wants to extend across its entire product line.
New iPads, iPhone 17e and the focus on artificial intelligence
Although the Mac lineup seems to be the main focus of March 4th, the rumors don't stop there. Several reports indicate that Apple will use the event to make progress on the iPad upgrade and introduce a new, more affordable iPhone, the iPhone 17e, which would take over from the current 16e.
In the tablet market, a Entry-level iPad updated with A18 chipThe change may seem minor on paper, but it would be key to incorporating compatibility with Apple Intelligence and other AI-based features that the company wants to roll out in mid-range models. A [missing information - likely a specific feature or feature] is also almost a given. iPad Air with M4 processor, designed to replace the current M3 model without significantly altering the design.
Meanwhile, some international analysts have mentioned the possibility that the event could also serve to Introducing new iPad Pro with OLED display and a redesigned Magic Keyboard, bringing the experience even closer to that of a traditional laptop. However, these theories are not unanimous, and some believe it's more likely that Apple will reserve the Pro range for a later date.
The other potential protagonist would be the iPhone 17eIt is expected to become the most affordable model in the company's upcoming smartphone lineup. Leaks suggest a device with 6,1 inch OLED screen which would leave behind the classic notch to adopt the Dynamic Island, following the line of the higher-end iPhones.
This iPhone 17e would feature the A19 chip, shared with its older siblings, although with internal adjustments to differentiate performance, and I would bet on integrating MagSafe on the back to open the door to the entire ecosystem of magnetic accessories and compatible wireless charging. There's talk of storage options for 256 and 512 GB, 8 GB of RAM and a 48-megapixel main camera, positioning itself as a mid-range option within the iPhone universe.
In the area of software and services, much of the attention is focused on the evolution of SiriSeveral sources suggest that Apple might show the first features of a revamped Siri with generative artificial intelligence, supported by a collaboration agreement with Google that would integrate part of the Mountain View company's AI technology to strengthen natural language understanding and response capabilities.
If these predictions are confirmed, the March 4th meeting would serve as a showcase to explain How Apple wants to integrate AI into its devicesFrom laptops and iPads to the iPhone, combining local processing in the new M5 and A19 chips with cloud functions, presumably linked to iCloud and other in-house services.
Coverage and how to follow the “experience” from Spain and Europe
Everything points to this being a event closed to the pressWithout the usual public streaming that accompanies the September keynotes or the WWDC developers conference. The invitations make no mention of a live broadcast and the references emphasize a face-to-face "experience" format with journalists.
In practice, that means the most reliable way to follow what's happening in New York, London, and Shanghai will be through Check the official Apple websitewhich will be updated with new products and their detailed specifications, and for following the live coverage from accredited mediaEuropean and Spanish newspapers have already confirmed trips to London, where they will have early access to the test vehicles.
In Spain, the 15:00 PM time slot is quite convenient for following the day's events almost minute by minute. It will suffice to Keep the tech news pages and Apple's own website open to see how the different devices are advertised. In the absence of a main video, it's expected that the company will publish a series of promotional clips on its YouTube channel and website, focusing on the strengths of each product.
This approach fits with Apple's strategy of concentrate several releases on the same date without needing to mount a large audiovisual production. Furthermore, it allows them to take advantage of the media buzz surrounding the Mobile World Congress without sharing a physical showcase in Barcelona, where their direct competitors dominate the headlines.
With all these elements on the table, March 4th is shaping up to be a key day for those who follow the apple ecosystem: a simultaneous event in New York, London and Shanghai, predictably focused on New MacBooks with M5 chips, a more affordable MacBook with an A18 Pro chip, iPad updates, and the highly anticipated iPhone 17eIn addition to a possible first look at the new generation of Siri based on artificial intelligence, which will shape much of Apple's direction in the coming months.
