Apple in Japan is the most beloved smartphone brand

apple in japan

In the intricate and competitive world of mobile technology, Japan emerges as a particularly challenging terrain for global brands. However, Apple in Japan has proven to be the giant that has conquered all that ground with an overwhelming market share.

In this article we will analyze how Apple has become the most reputable telephone brand in Japan and we will explain what is behind this fact that can be miraculous. Do not miss it!

Apple sells more than 50% of the terminals sold in Japan

Apple in Japan sells half of the smartphones

Apple in Japan sells half of the country's smartphones

According to the latest data from Worldwide Quarterly Mobile Phone Tracker from International Data Corporation (IDC), although the smartphone market has decreased in Japan, there is one fact that is still curious: Apple sells more than half of the devices consumed in the country, only followed by a local brand like Sharp very far away, which is focused exclusively on phones for older people. This data, which makes Japan Apple's second most important local market after the United States, is quite impressive.

And although we could end the news here, we think it can be quite fascinating to explain why Apple has such a big push in Japan and if we think there are going to be any major changes in the near future.

Apple represents social status in Japan

The iPhone is synonymous with status in Japan

Status appreciation in Japanese culture is a complex phenomenon that manifests itself in various aspects of daily life, from work to consumption and social interactions.

In Japan, Internationally renowned brands are often associated with status, quality and social success., and therefore, Japanese consumers tend to prefer products from well-known and well-established brands, which can include everything from designer clothing to electronic devices such as the iPhone.

According to sales reports and market surveys in Japan, the iPhone consistently occupies a large share of the high-end smartphone market, exceeding 50% of devices sold and despite competition from other strong brands such as Samsung and Sony, the iPhone has maintained a dominant position in the premium segment of the Japanese market.

Young Japanese people, especially those who live in urban areas like Tokyo, tend to see the iPhone as a symbol of status and modernity that It distances it from traditional Japanese values ​​and brings it closer to a Western world.. Owning an iPhone can influence social perception and how you are perceived by your peers.

Technology and fashion culture

fashion in japan iPhone

Japan is known for its technology and fashion culture, where the adoption of cutting-edge technological devices is considered an integral part of the modern lifestyle, but it is also a country that has a certain cultural fetish with design.

The Japanese country has a rich tradition in visual arts and design, which includes calligraphy, painting, ceramics, gardening and architecture, which are characterized by their simplicity, elegance and attention to detail, and often reflect the influence of aesthetic concepts such as wabi-sabi (the beauty of the imperfect) and the yūgen (subtle and deep beauty). Do these concepts sound familiar to you? Clue: Jobs was a big fan of Japanese culture.

The Iphone (and any Apple product in general), with its elegant design and innovative features, adapts well to this culture, making it a desirable accessory among consumers who seek to be fashionable but also have an affinity for aesthetics that is very important.

Influence of celebrities and media

yoshiki

The promotion of technological products, including the iPhone, by celebrities and influential figures in Japan can increase their status and appeal among consumers. Furthermore, positive media coverage of Apple products in Japanese media can reinforce its brand image and prestige.

Among the examples of celebrities who have declared themselves unconditional fans of Apple, we would have these three:

  • Takeshi Kitano: Also known as Beat Takeshi, he is a well-known actor and director who has been seen using Apple products on several occasions and in which he has openly declared himself a fan of them more than once.
  • Hiroshi Fujiwara: He is an influential figure in the fashion and music scene in Japan. On several occasions he has been photographed with Apple products and is often seen using the brand's devices at events and on his social networks.
  • Yoshiki: He is a prominent figure in Japanese music internationally recognized for being the leader of the rock/metal band Japan X. He is always seen wearing Apple products and has openly expressed his admiration for the brand on several occasions.

We hope that with this article you have been able to understand where Apple's miracle in Japan comes from, and if you have been left wanting to know any more curiosity about your favorite smartphone, we advise you to read some of the Interesting Facts that we have left in the iPhone section, which will surely give you something new.


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