Apple buys DarwinIA, a startup specializing in the sector

darwinIA

Apple has decided to make a move and has bought DarwinIA, a company specialized in artificial intelligence. This fact could be just another simple acquisition, but knowing that the development of AppleGPT is no longer a secret, it could be more than relevant to it.

So if you don't know DarwinIA and want to know how this purchase can influence the development of artificial intelligence at Apple, we advise you to continue reading this article where we explain it.

What is DarwinIA and why did Apple buy it?

DarwinIA specializes in natural chatbots

DarwinIA specializes in natural chatbots

Darwin AI is a Canadian company that combines Darwin's theory of evolution with Artificial Intelligence.

The company is based on the idea that AI systems can learn and improve in ways similar to how organisms do over generations, so the development of this intelligence would be analogous to what living beings do, with constant evolution and adaptations to achieve better results.

And all this with a code very oriented to Conversations with chatbots are as human as possible, in order to be able to provide accurate and understandable answers in a matter of seconds, in a user-friendly way.

As you may have guessed from the description, DarwinIA is not a solution that is intended directly for individuals (as is Copilot o Chat GPT, for example), but at least for now Its usefulness is focused above all on the business market, and specifically to automated customer service.

Why does Apple need DarwinIA, if it was already working on its own AI?

Advantages of using DarwinIA

It is curious that for months there has been talk of the possibility of an AppleGPT, but now the Cupertino company has chosen to acquire a company specialized in chatbots with integrable AI APIs.

This could mean that perhaps AppleGPT developments were not as advanced as we thought, but this movement could also mean other things:

Accelerate development: If your efforts are not enough, buy them.

Acquiring an established AI company, such as DarwinIA, could help Apple accelerate its own internal development by acquiring already existing technology and experience in the field. And although buying a company involves huge amounts of money, it probably also involves a reduction in interesting development costs.

Furthermore, although Apple already has its own AI projects underway, the acquisition of this company could complement and strengthen its existing initiatives, filling possible gaps in its technology or in its team, especially knowing that we are dealing with a company whose argument was to give a “More human” AI.

Talent acquisition: you not only buy the company, but also its workers

In addition to technology, the acquisition could be a strategy to recruit talent in the field of AI. People with experience in the acquired company could be integrated into Apple's research and development teams, further strengthening its internal research capacity and creating a specialist team that further exceeds the capabilities that the company had.

Explore other business fields hitherto unknown

DarwinIA has a history of linking its artificial intelligence to other products on the market, such as Salesforce CRM, WhatsApp, Mailchimp or even social networks such as Facebook or Instagram, through APIs.

Buying this company directly means that DarwinIA users will likely have to go through the “Apple box”. And we know how smart the company is when it comes to tying profits or create synergies between your applications making you fall into the Apple ecosystem squarely.

What we can expect from the evolution of Apple thanks to DarwinIA

Apple GPT

Given the fame it has in the business market, what we can guess is that Apple is interested in developing an AI that is generative and that has a text writing part very similar to the experience that OpenIA gives us with ChatGPT.

That is to say, the “AppleGPT soap opera” now takes an unexpected turn: perhaps Siri will no longer be the main protagonist of the cake and now we will also see a diversification of the Cupertino company's generative artificial intelligence project, turning more to the text and the humanization of the results.

Let's not forget that in addition to having great processing power, one of the things that users increasingly ask of AI is that it be able to interact with us naturally and that it does not seem like an imposition to be talking to a machine.

Understanding and generating human language in a coherent and contextually relevant way is a complex task, since it involves understanding not only the grammar and syntax, but also the meaning and context of the conversations and at the same time knowing how to respond accordingly to the inputs received.

And this is where perhaps investing in DarwinIA makes sense, bringing all that know-how to the company. In the end, it all translates into what Manuel Luque, the director of the famous Colón detergent, said when he resurrected the brand in an extensive marketing campaign that is now part of history: "Find, compare and if you find something better, buy it".


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